Guiding

Whiter teeth, healthier gums and to last longer than any of the big American brand toothbrushes. There are three (3) technical reasons the Guiding toothbrush has more bristles.

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When I designed the Guiding toothbrush, I squeezed as many bristles into the head as I could. The extra bristles make it work better as a toothbrush and will also make it last longer. I then designed the bristles to use “Broom Technology” to physically sweep plaque and gunk off teeth and gums – even without using toothpaste.

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It is important to remember that it is the ends of the bristles that do the best cleaning – NOT the sides of the bristles. The extra bristles make it harder to splay the bristles out like a worn-out “Shaggy Dog” toothbrush when brushing. This means you more likely to use the ends of the bristles when brushing with a Guiding toothbrush.

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This is why most people say their “Mouth feels cleaner and for longer” after using a Guiding toothbrush.

I suspect it was for marketing reasons that the big American brands removed half the bristles from their toothbrushes. As this made their toothbrushes ineffective as a toothbrush people had to start buying their expensive whitening toothpastes and their expensive electric toothbrushes.

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But to be fair, these ineffective toothbrush designs did start after they hired famous designers from Adidas and Nike.